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This web page states the following, "Shop our finished products or send us your lures! We custom paint lures to your specifications." We saw that the web page stated " Here at Joes Custom Baits we strive to provide the best product and customer service possible." It also said " We offer several options to meet the requirements of our customers. We also allow you, the customer, to provide a pattern you want re-created and we will do our best to match what you are looking for. Please contact us on pricing and availability of this service. Browse online or shop our catalog." The header had Painted crankbait as the highest ranking optimized keyword. It is followed by custom painted lure, bass custom, and lure painted which isn't as ranked as highly as Painted crankbait. The next words joescustombaits.com uses is fishing lure. bass lure was included and will not be understood by search engines.